How Cool is This?

From Tapped:

SCHLEPPERS FOR OBAMA.

In one of the most far-reaching events in Jewish history since the Destruction of the Second Temple, an organization called the Jewish Council for Education and Research which is a pro-Obama PAC, has announced that on Columbus Day weekend it will encourage young Jews to visit their grandparents in Florida and urge them to vote for Obama -- an activity that the organization has named, “The Great Schlep.” Participants, the organizers say, will “sign pledges to call their grandparents frequently during an Obama Administration.”

Is this Mishpoche Values, or what?